The Power of Keyword Cohorts
Most view advertising cohorts as a singular solution that is always based on behavioral data. The reality is that innovative new developments are being made
FloC, FLEDGE and Topic API Failure
The certain death of third-party cookies, marketers seek AdTech that aligns with increasing polices while actually providing good results for their businesses.
The Most Overlooked Cohort Strategy in Advertising
Consumer-privacy has become the centerpiece of digital advertising, as mainstream understanding of data collection and regulatory scrutiny has pushed the
The Future of Personalized Advertising
Decentralized Ad Data and Web3 Consumer Identity Developing in parallel with the death of third-party cookies is the emergence of the next era of the
Cookies and Advertising – Third-Party Cookies
In 1994, Lou Montilli, a web browser programmer at Netscape Communications, created cookies. The concept was a simple one; allow internet users that visit
The Future of Advertising is Adless
With the help of blockchain, advertising will become predictive sources of information that increase the user’s experience.
Advertising Fraud 101: Protect Your Brand the Optimal Way
Table of Contents The dark side of online ad spending High-profile ad fraud on the rise
