What is Big Data Advertising?
Digital advertising is still developing, but one thing is consistent, most businesses continue to struggle with effective strategies. The most widely used
All Brands Should Own Their Advertising Data
We are living in the information age and data is now one of the planet’s most valuable assets. Is your business maximizing data to its full potential? A
The Power of Keyword Cohorts
Most view advertising cohorts as a singular solution that is always based on behavioral data. The reality is that innovative new developments are being made
ReverseAds at Huawei Spark Founders Summit 2022
This year, Huawei Spark Founders Summit 2022 brought 1000+ enterprises and tech startups with over 100 investors on-site. The sole focus of these 3 days of
FloC, FLEDGE and Topic API Failure
The certain death of third-party cookies, marketers seek AdTech that aligns with increasing polices while actually providing good results for their businesses.
The Most Overlooked Cohort Strategy in Advertising
Consumer-privacy has become the centerpiece of digital advertising, as mainstream understanding of data collection and regulatory scrutiny has pushed the
The Future of Personalized Advertising
Decentralized Ad Data and Web3 Consumer Identity Developing in parallel with the death of
