Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Best practices & thought leadership

Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Newest blogs

October 8, 2020
Behind The Google Antitrust Lawsuit

Behind the Google Antitrust Lawsuit

The looming Google lawsuit has transfixed millions of curious tech and legal professionals, as this case has the potential to shift Big Tech and advertising for years to come.
October 6, 2020
The Current Status of Data Privacy

The Current Status of Data Privacy

Many digital advertising companies are now refocusing on the end consumer and more appropriately utilizing personal data when developing ad campaigns.
September 25, 2020
Is Programatic Advertising Dead

The Long, Slow Death of Programmatic

Recent developments in data privacy have many businesses and media buyers are asking themselves… is programmatic dead?