Digital advertising spending worldwide amounted to 325 Billion USD dollars in 2019, and it is expected to grow to 389 Billion USD by 2021. A huge portion of those dollars are managed by marketing partners to maximize the effectiveness of the spend. Hundreds of thousands of businesses are turning to Facebook, Google and other certified Partner Programs to increase their visibility, improve their advertising campaigns, and grow their revenue.
Marketing partners have been vetted for their excellence in helping advertisers get the most out of their campaigns. These certified agencies and partners are experts in managing and running advertising campaigns to help their clients achieve better results. However, not all partner programs are delivering the same experience, rewards, and results.
As digital marketers and entrepreneurs explore their partnership options, and gauge whether a partner badge is worth pursuing, they should consider what program is the best fit for their agency and clients.
Working with a Marketing Partner is a long-term commitment, which is why it’s so important to select the right platform to be certified by. The right partner program can help you achieve your business goals and remain competitive.
Below we take a close look at each of these partner programs, and compare this with the ReverseAds Partner Program. ReverseAds is the first true alternative to traditional search ads, and a new contender in the space of online digital advertising with its own recently launched partner program.
The sections are divided into the following sub-categories:
Partner Programs offer a broad range of solutions, tools and insights that allow businesses to advertise their services and products, scale sales, and create more value for their users.
Facebook Marketing Partners (FMPs): are certified partners that help businesses manage advertising campaigns, grow your expertise and help your clients succeed. FMPs provide the latest tips, online training, and essential resources for agencies to successfully run advertising campaigns.
Google Partner: is a marketing program for advertising agencies or third-parties that manage Google ads on behalf of other brands or businesses. When you sign up for Google Partners, you’ll get access to a range of benefits, including training, industry research, and more.
ReverseAds Partner Program: are certified ReverseAds resellers, such as agencies and technology partners will manage and optimize your advertising campaigns to achieve the best results for your business. As a ReverseAds partner, you can deliver more for your clients and stand out from competitors. This is made possible through exclusive and comprehensive market intelligence, sales resources, partner training, and substantive financial benefits.
ReverseAds helps audit your strategy to ensure success, creates best practices to boost conversion rates, and optimizes all ad campaigns in real-time. All of this is built around the following three products: search ads, competitive bids, B2B ads.
10% – 15% Commission On Total Ad Spend
Get at least 50% off on any keyword you’re currently buying
Partner badges for Google, Facebook and ReverseAds are relatively easy to access. Agencies of all sizes are eligible to join and can benefit from a wide range of available resources, training, and support services that are designed to scale your business. To qualify as a Premium Partner, agencies are required to meet the minimum qualifying requirements in certification, ad spend and performance.
However, increasing ad spend requirements for Google and Facebook Partner Programs have made it challenging for companies to meet their long-term goals and accelerate growth. To achieve the highest ROI and receive better results, companies are required to not only raise their spending budget, but adopt a high percentage of recommendations or they risk losing their partner badge and status. While some of the recommendations are helpful, several agencies have argued that these suggestions are not customer-centric and are ignoring their expertise, which could harm their client performance.
Partner programs are required to prioritize their client’s best interests and must work to support agencies and their clients perform better. Instead, these platforms are pushing agencies and their clients to implement highly generic recommendations or they risk sacrificing performance.
Partner programs offer a variety of services for agencies and their clients, but selecting the right partner program can be time-consuming and costly. Additionally, it is not clear if these resources are beneficial for companies in the long-term and whether they really drive performance.
However, finding the right partner who is reputable, trustworthy, and well-aligned with your business needs, can deliver returns that are far greater, open doors to new markets, and provide innovative solutions to advertising challenges. Alternatively, the wrong partner program will simply cost you to waste your time and budget.
“Walled gardens” like Google and Facebook control the market of data and resources by keeping user data within the confines of their ecosystem. Due to their unrestricted access to user data, these tech giants have been accused of abusing their monopoly power by limiting the scope of ad campaigns and increasing costs without push back from their clients. As a result, they end up pocketing more than half of the total digital ad spend and leaving their clients highly dissatisfied. If clients are unable to meet the stringent requirements set by these tech giants, their ad campaigns will stop performing and they won’t achieve their strategic goals.
This is why you should choose the ReverseAds Partner Program.
The ReverseAds Partner Program delivers maximum value through comprehensive support, valuable resources, continually optimized performance, and everything you and your clients need in one easy location.
You are guaranteed to save time and money on managing your advertising campaigns by choosing a ReverseAds certified partner to reach your business goals, gain useful insights and resources, including 24/7 technical support to help you get the best possible results!
Joining the ReverseAds Partner Program will provide you with a range of exclusive benefits and grant access to a partner badge, valuable resources, and unique financial benefits (profit share commission arrangement) that no other partner program provides.
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