Serve the Right Digital Ads to your B2B and B2C Audience
The main difference between B2B and B2C marketing is the audience that you’re targeting. Business-to-business (B2B) marketers focus on key decision-makers
What is Cross-Channel Marketing?
Keeping up with shifts in purchasing behaviour throughout the buyer’s journey is increasingly difficult. Technological developments have expanded
Can AdTech Scale The Walled Gardens?
As consumers and business owners, the internet has opened the door to every piece of information that we desire. We have grown accustomed to this access and
The Evolution of SEO
SEO might seem like a simple acronym that is used to describe the process of optimizing websites. However, it’s actually a sophisticated tool that drives web
How to Simplify Recruitment Advertising
Modern recruiter’s face several advertising challenges, mostly driven by developments in technology and big data. As most businesses and professionals have
Behind the Google Antitrust Lawsuit
The looming Google lawsuit has transfixed millions of curious tech and legal professionals, as this case has the potential to shift Big Tech and advertising
The Current Status of Data Privacy
For many years, product quality was the most critical concern for consumers when
