Can AdTech Scale The Walled Gardens?
As consumers and business owners, the internet has opened the door to every piece of information that we desire. We have grown accustomed to this access and
How to Simplify Recruitment Advertising
Modern recruiter’s face several advertising challenges, mostly driven by developments in technology and big data. As most businesses and professionals have
Behind the Google Antitrust Lawsuit
The looming Google lawsuit has transfixed millions of curious tech and legal professionals, as this case has the potential to shift Big Tech and advertising
The Current Status of Data Privacy
For many years, product quality was the most critical concern for consumers when considering where to do business. Now, in 2020, as digital technology has
The Long, Slow Death of Programmatic
Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2020, we are on the cusp of the next major shift.
Considered Purchase Paths and the Predictive Roadmap
As we speak, advertising is being transformed by A.I. and machine learning technologies. While past performance data informed old marketing strategies,
The World’s Most Expensive Keywords
The primary function of a keyword is to drive traffic to your site by making your
