The Current Status of Data Privacy
For many years, product quality was the most critical concern for consumers when considering where to do business. Now, in 2020, as digital technology has
Considered Purchase Paths and the Predictive Roadmap
As we speak, advertising is being transformed by A.I. and machine learning technologies. While past performance data informed old marketing strategies,
The World’s Most Expensive Keywords
The primary function of a keyword is to drive traffic to your site by making your offerings highly visible within search results. These keywords are most
The Untouched World of Unstructured Data
Heavily cryptic and barely explored sets of data span the internet like stars spattered across the sky. These sets of data are what computer scientists refer
Why Are You Still Bidding for Keywords
Businesses around the world are allocating a significant percentage of their digital advertising budgets for search ads. However, these businesses realize that
The NEW Buyer’s Journey
Despite how much we all love search ads, they’re under-performing for many businesses while alternative solutions gain traction. On average, 60% of
5 Reasons Search Falls Short in Considered Purchase Paths
Despite how much we all love search ads, they’re under-performing for many businesses
