The Long, Slow Death of Programmatic
Digital advertising has gone through many transformations since the first online ad ran in 1994. Now, in 2020, we are on the cusp of the next major shift.
The World’s Most Expensive Keywords
The primary function of a keyword is to drive traffic to your site by making your offerings highly visible within search results. These keywords are most
The Untouched World of Unstructured Data
Heavily cryptic and barely explored sets of data span the internet like stars spattered across the sky. These sets of data are what computer scientists refer
Why Are You Still Bidding for Keywords
Businesses around the world are allocating a significant percentage of their digital advertising budgets for search ads. However, these businesses realize that
The NEW Buyer’s Journey
Despite how much we all love search ads, they’re under-performing for many businesses while alternative solutions gain traction. On average, 60% of
5 Reasons Search Falls Short in Considered Purchase Paths
Despite how much we all love search ads, they’re under-performing for many businesses while alternative solutions gain traction. On average, 60% of
Considered Purchase Path 101
Don’t feel like reading? Listen to this blog instead The purchase path that your
