Digital Advertising Blog

Google Banned Industries Do you ever consider how Big Tech is imposing its worldview on us and controlling business outcomes for brands? The tech giants

Are Media Buyers Fueling Surveillance Capitalism? The anti-big tech movement starts with media buyers, who have the choice to spend on solutions that put privacy

Social media platforms are charging you a premium to access an audience that is already yours

The billions of dollars spent on Google advertising products make it possible for this tech giant to exploit its power for financial gain, but it doesn’t have to be this way.

Can Blockchain Tackle The Pains of Digital Advertisers In the digital advertising industry, data is the product being sold and privacy and fraud are perhaps

The Basic Guide to Paid Advertising Terminology (PPC dictionary) Pay Per Click (PPC) Advertising is one of the most effective ways to increase web traffic