Privacy, First Party and Third-Party Data in Advertising Strategies
Why You Should Own Your Advertising Data? As businesses find product-market fit and scale operations, their data focus changes. Early on in the business
The Power of Keyword Cohorts
Most view advertising cohorts as a singular solution that is always based on behavioral data. The reality is that innovative new developments are being made
ReverseAds at Huawei Spark Founders Summit 2022
This year, Huawei Spark Founders Summit 2022 brought 1000+ enterprises and tech startups with over 100 investors on-site. The sole focus of these 3 days of
FloC, FLEDGE and Topic API Failure
The certain death of third-party cookies, marketers seek AdTech that aligns with increasing polices while actually providing good results for their businesses.
The Most Overlooked Cohort Strategy in Advertising
Consumer-privacy has become the centerpiece of digital advertising, as mainstream understanding of data collection and regulatory scrutiny has pushed the
The Future of Personalized Advertising
Decentralized Ad Data and Web3 Consumer Identity Developing in parallel with the death of third-party cookies is the emergence of the next era of the
Cookies and Advertising – Third-Party Cookies
In 1994, Lou Montilli, a web browser programmer at Netscape Communications, created
