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Advertisers: Pawns in Google’s Market Monopoly

Passing on The Cost for Digital Service Taxes and Other Controversial Tactics “As of 1 October 2021, we (Google) will include a surcharge (from 2% –

The Separation of Genuine and Invalid Traffic

Remember to Look Both Ways to Avoid Incoming Fraud We’ve all ‘accidentally’ clicked on an ad that remotely resembled what we’re looking for, only to

How Much is Click Fraud Costing You?

Although programmatic technologies allow brands with a better understanding of their precise customers to benefit from choosing the right type of audience to

Advertising Fraud: Kill It Before It Kills Your Brand

How to Protect Your Digital Ad Investments Online advertising, like any other sphere of business, is an attractive one to fraudsters. With over $455 billion

Ad Automation, Personalized Marketing and The Privacy Paradox

Can Advertising Automation Strike a Balance Between Personalization and User Privacy? By 2023, 70% of the world’s population will have their personal

ReverseAds Wins Tech in Asia’s Virtual Pitch Night for Best Tech Product

CEO’s Pitch Impresses Tech in Asia’s Panel of Judges Hundreds of rising startups across Asia eagerly await Tech in Asia’s annual virtual pitch night

Behind the Scenes of Google’s Third-Party Cookie Fiasco

A Beginner’s Guide to The Cookie Apocalypse and a Cookie-less Future In June 2021, Google announced that it is delaying its plans to phase out third-party

Click Fraud: Innovating Beyond PPC Fraud Protection

A Better PPC Advertising Future That Confronts Google’s Negligence Did you know that one in five

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