Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Best practices & thought leadership

Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Newest blogs

September 2, 2020
Fixed CPC

Why Are You Still Bidding for Keywords?

Businesses around the world are allocating a significant percentage of their digital advertising budgets for search ads. However, these businesses realize that cost per click (CPC) bidding is not inspiring conversions as much as it generates a profit for Google.
August 26, 2020
New Buyers Journey

The NEW Buyer’s Journey

Far too many businesses have an outdated perception of the journey that consumers take to become customers. This belief stems from an outdated perspective of the buyer’s journey as a linear process or funnel.
August 18, 2020
Five Reasons Search Falls Short

5 Reasons Search Falls Short in Considered Purchase Paths

Despite how much we all love search ads, they’re underperforming for many businesses while alternative solutions gain traction