Digital Advertising Blog

what is cross-channel marketing

What is Cross-Channel Marketing?

What is Cross-Channel Marketing? Keeping up with shifts in purchasing behaviour throughout the buyer’s journey is increasingly difficult. Technological developments have expanded communication channels to

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evolution of SEO

The Evolution of SEO

The Evolution of SEO SEO might seem like a simple acronym that is used to describe the process of optimizing websites. However, it’s actually a

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static ads vs video ads

Static Ads vs Video Ads

Static Ads vs Video Ads It’s 2020, and consumers are becoming numb to digital advertising. Businesses already understand how critical it is to build an

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