Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Best practices & thought leadership

Explore considered purchase path and keyword search trends, best practices, and ReverseAds product news

Newest blogs

September 9, 2020
The Untouched World of Unstructured Data

The Untouched World of Unstructured Data

Heavily cryptic and barely explored sets of data span the internet like stars spattered across the sky. These sets of data are what computer scientists refer to as unstructured data.
September 2, 2020
Fixed CPC

Why Are You Still Bidding for Keywords?

Businesses around the world are allocating a significant percentage of their digital advertising budgets for search ads. However, these businesses realize that cost per click (CPC) bidding is not inspiring conversions as much as it generates a profit for Google.
August 26, 2020
New Buyers Journey

The NEW Buyer’s Journey

Far too many businesses have an outdated perception of the journey that consumers take to become customers. This belief stems from an outdated perspective of the buyer’s journey as a linear process or funnel.