A chat with Giacomo Colaianni (Jack), Head of Product Strategy
Preparing ReverseAds for a data-informed future Pleasure in the job puts perfection in the work, as the common adage goes. After years spent in the advertising
Advertisers: Pawns in Google’s Market Monopoly
Passing on The Cost for Digital Service Taxes and Other Controversial Tactics “As of 1 October 2021, we (Google) will include a surcharge (from 2% –
The Separation of Genuine and Invalid Traffic
Remember to Look Both Ways to Avoid Incoming Fraud We’ve all ‘accidentally’ clicked on an ad that remotely resembled what we’re looking for, only to
How Much is Click Fraud Costing You?
Although programmatic technologies allow brands with a better understanding of their precise customers to benefit from choosing the right type of audience to
Ad Automation, Personalized Marketing and The Privacy Paradox
Can Advertising Automation Strike a Balance Between Personalization and User Privacy? By 2023, 70% of the world’s population will have their personal
ReverseAds Wins Tech in Asia’s Virtual Pitch Night for Best Tech Product
CEO’s Pitch Impresses Tech in Asia’s Panel of Judges Hundreds of rising startups across Asia eagerly await Tech in Asia’s annual virtual pitch night
Behind the Scenes of Google’s Third-Party Cookies Fiasco
A Beginner’s Guide to The Cookie Apocalypse and a Cookie-less Future In June 2021,
