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Does Google Actually Care About Your Privacy?

The billions of dollars spent on Google advertising products make it possible for this tech giant to exploit its power for financial gain, but it doesn’t

Can Blockchain Tackle The Pains of Digital Advertisers

In the digital advertising industry, data is the product being sold and privacy and fraud are perhaps the biggest plagues affecting digital advertisers. With

The Basic Guide to Paid Advertising Terminology

Pay Per Click (PPC) Advertising is one of the most effective ways to increase web traffic and leads. As much of an expert as you can be, paid advertising terms

Achieve Higher Conversions with Landing Page Optimization

When it comes to achieving higher conversion, marketers often come up with an overflow of strategies to implement to stay one step ahead of the competition.

Google User Experience Algorithm Update 2021

Consumer Trust and User Experience: Google’s Search Algorithm Update

Data collection is the backbone of the current omni-channel economy, and consumer trust is fundamental to build, maintain and nurture customer relationships

Is Google Really In a Decline?

According to research, the average lifespan of an ad tech company is just 6 years: a strong correlation was found between the number of companies exiting in a

Create to Convert: How Does Design Affect Conversions?

Conversion advertising is an innovative form of digital advertising that focuses on producing customized, highly-converting creatives to increase conversions.

Serve the Right Digital Ads to your B2B and B2C Audience

The main difference between B2B and B2C marketing is the audience that you’re

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