Are Media Buyers Fueling Surveillance Capitalism?
The anti-big tech movement starts with media buyers, who have the choice to spend on solutions that put privacy first. The data-industrial complex is an
Does Google Actually Care About Your Privacy?
The billions of dollars spent on Google advertising products make it possible for this tech giant to exploit its power for financial gain, but it doesn’t
Can Blockchain Tackle The Pains of Digital Advertisers
In the digital advertising industry, data is the product being sold and privacy and fraud are perhaps the biggest plagues affecting digital advertisers. With
The Basic Guide to Paid Advertising Terminology
Pay Per Click (PPC) Advertising is one of the most effective ways to increase web traffic and leads. As much of an expert as you can be, paid advertising terms
Achieve Higher Conversions with Landing Page Optimization
When it comes to achieving higher conversion, marketers often come up with an overflow of strategies to implement to stay one step ahead of the competition.
Consumer Trust and User Experience: Google’s Search Algorithm Update
Data collection is the backbone of the current omni-channel economy, and consumer trust is fundamental to build, maintain and nurture customer relationships
Is Google Really In a Decline?
According to research, the average lifespan of an ad tech company is just 6 years: a
