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Let’s be honest, as long as we continue to allow corporations to collect and store our data, they will always own it. As much as we would like to believe that we have some power over this current dynamic, as individuals we’ve lost ownership of the data that we create. This is absolutely deliberate, as data has quickly become one of the world’s most valuable assets and big tech monoliths abuse their power over our data to make billions of dollars without sharing any of the profits.
Considering that we are the ones who ultimately generate this data, it’s time for us to take a stand and use this undeniable fact as leverage. We should decide when and where our data is collected and who it is shared with. Luckily, recent innovations are democratizing data usage, and restoring balance to a data economy that is completely out of whack.
Web 3.0 is just around the corner, as this new iteration of the internet will be comprised of decentralized applications (dApps) that have the power to redistribute data ownership. This redistribution will restore the ownership of data to the users, removing it from the clutches of monolithic tech corporations. Not only will this paradigm shift empower users to completely take ownership of their data and choose who it can be shared with, but it will also allow users to monetize it if they choose to.
These aforementioned dApps are built on a blockchain, which is also known as “distributed ledger technology”. The traditional understanding of a ledger is a framework in which people can keep track of anything from financial transactions to email exchanges to users of a platform. The one who controls this ledger has the power over the framework. If we consider Instagram as an example, the ordinary user has no visibility of their ledger of posts or users and the related data generated.
dApps completely flip this concept on it’s head through a consensus model wherein the distributed network of users all agree on the status of the ledger and enact updates as a collective. This opens up the door to allow for any user to partake in the process of updating the ledger, allowing for transparent access to download and verify the ledger’s contents. Now you should begin to see how this decentralization will restore data ownership and empower us as users over big tech intermediaries who come between us and the data we create.
By applying this technology to the advertising industry, ReverseAds is leading the charge to a more just and privacy-driven industry. We have developed algorithmic advertising solutions that integrate seamlessly with distributed web landing pages in order to fully maximize the potential that decentralization offers while simultaneously ensuring accurate and effective ad campaigns for our clients.
Now, businesses can get their ads in front of the right audience at their most receptive moments, while maintaining their privacy through cookie less tracking and ownership rights of the data being generated. All data tracked is campaign-level only, no personally identifiable information. When customers visit your landing page, their data is secured by the distributed ledger, which is decentralized and not shared with centralized big tech cloud service providers or domain hosting companies.
Finally, your data is exactly that…yours.
If you’re interested in learning more about how we are empowering our clients to reclaim their data through privacy-first technology, contact us at firstname.lastname@example.org
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