{"id":14548,"date":"2022-01-20T09:00:12","date_gmt":"2022-01-20T09:00:12","guid":{"rendered":"https:\/\/reverseads.com\/blog\/?p=14548"},"modified":"2022-01-21T02:34:53","modified_gmt":"2022-01-21T02:34:53","slug":"how-to-build-long-tail-keywords-that-convert-for-your-ad-campaigns","status":"publish","type":"post","link":"https:\/\/reverseads.com\/blog\/how-to-build-long-tail-keywords-that-convert-for-your-ad-campaigns\/","title":{"rendered":"How To Build Long-Tail Keywords That Convert For Your Ad Campaigns"},"content":{"rendered":"\n

Focusing on long-tail keywords in your ads is one way to boost your online ad campaign\u2019s performance.<\/p>\n\n\n\n

With 70% of search traffic coming from long-tail searches, these specific searches ensure the right people see your ads while lowering ad costs. Their specificity filters out people searching for generic results and attracts people closer to making a purchase decision.<\/p>\n\n\n\n

Using long-tail keywords effectively is fantastic for your ad campaigns! But how do you find and create effective long-tail keywords for your ad campaign?<\/p>\n\n\n\n

Key Differences Between Long-Tail and Generic Keywords<\/h2>\n\n\n\n

Long-tail keywords are search queries that get fewer searches per month compared to their more general ‘head’ keywords.<\/strong><\/p>\n\n\n\n

However, they are also more specific, face less competition and usually convert better than broad keywords. People use longer search queries when they\u2019re clearer on what they want to search for and closer to making a purchase decision.<\/p>\n\n\n\n

For example, if you\u2019re researching online for a new car<\/h3>\n\n\n\n

If you know little about cars, you’ll want to start broad to understand the product category Here, the short-tail keyword “automobile brands” will suit your search intent.<\/p>\n\n\n\n

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But if you’re more ready to buy an automobile and are narrowing down your options, you may search “offers on cheap cars near me<\/em>” for more relevant information.<\/p>\n\n\n\n

As you can see, the user intent and behavior of the two searches are different.  <\/p>\n\n\n\n

Short tail keywords are perfect for general searches and usually cater to people still in the awareness stage of their purchase journey.  <\/p>\n\n\n\n

In contrast, longer phrases are more specific and used by people who have a clearer idea of what they\u2019re looking for.<\/strong> Fewer people bid on long-tail search terms, raising your chances of dominating the search results that query and improving your conversion rates <\/p>\n\n\n\n

There\u2019s a place for both types of keywords in your ad campaign keyword strategy. It\u2019s best to understand the user intent of your campaign, know what terms your target customer will use and personalize your ad strategy accordingly.  <\/p>\n\n\n\n

Now that we\u2019ve gone over the differences and benefits of long-tail keywords let\u2019s discuss how to choose the right keywords for your ad campaign.  <\/p>\n\n\n\n

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How to Build The Best Long-tail Keywords for Your Ad Campaigns: A Step by Step Guide<\/h2>\n\n\n\n

Step 1: Research user intent and topics<\/h3>\n\n\n\n

When building your long-tail keyword list, you’re looking for keywords that signal high purchase intent.<\/p>\n\n\n\n

Not all long-tail keywords signal high purchase intent<\/strong>!<\/p>\n\n\n\n

Going back to the automobile example, the search phrase \u201chow much should i budget for a car\u201d signals informational intent<\/strong>, where the person is still researching about their purchase decision and not ready to buy.<\/p>\n\n\n\n

Compare these results to the phrase “car sales near me”, which signals a buyer who’s more ready to purchase.<\/p>\n\n\n\n

Hence, it’s crucial to understand the people searching for your products and services.<\/p>\n\n\n\n

Refer to your buyer personas<\/a> to understand how to angle your products to them. Think about their pain points and what your product offers to help them address these pain points.<\/p>\n\n\n\n

Other actionable methods to gather information on user intent:<\/strong><\/p>\n\n\n\n