- Form above Fold<\/strong><\/li>
- Your Form\u2019s Orientation<\/strong><\/li>
- Minimalistic Design<\/strong><\/li><\/ul><\/li>
- What\u2019s next?<\/strong><\/li><\/ul>\n\n\n\n
Lead Forms for Ad Campaigns<\/h2>\n\n\n\n
Lead generation forms<\/strong> will have to be purposefully introduced onto your website, which means that it\u2019ll be the first thing your customers see once they\u2019re directed through from your ad campaigns.<\/p>\n\n\n\n
Web form optimization is essential for good user experience, one of the easiest ways to improve conversion and increase sales.<\/p>\n\n\n\n
Here are 3 ways to optimize your web forms for your advertising campaigns:<\/strong><\/p>\n\n\n\n
Form above The Fold<\/h3>\n\n\n\n
Visibility.<\/p>\n\n\n\n
That\u2019s the main reason why a form should almost always be at the top of your website. Eye tracking studies by Nielson Norman have stated that over 80% of people\u2019s web page time is spent looking at information above the fold, so let it be the first thing that people see when they get directed to your website and it\u2019ll ensure that you maximize conversions.<\/p>\n\n\n\n
With open web ads, customers led to your landing page know what they\u2019re in for, so hold back form overloading them with information and get straight to the point \u2013 conversion! Important elements like your CTA, form fields (which we will cover further down the article) contribute to the conversion rate of your forms, so put in the time and effort to optimize them well to serve a great first impression to visitors.<\/p>\n\n\n\n
In this age of modern technology screen size orientation differs, therefore, the page that they land on initially is the most important. Engagement is mostly initiated above the fold, while the latter builds on your business\/product.<\/p>\n\n\n\n
However, if your offer is complex and requires users to read the information intricately, then perhaps placing it below the fold is more ideal so that they\u2019ll be given enough time to absorb and digest what you have to offer.<\/p>\n\n\n\n
Orientation<\/h3>\n\n\n\n
An aligned message throughout.<\/p>\n\n\n\n
Your form has to be focused and aligned with your open web ad campaigns to achieve a greater impact. Its copy, elements, to even the emphasis on the right keywords, aligning these factors will lead to a linear, more persuasive lead generation form that is sure to catch your audience\u2019s attention.<\/p>\n\n\n\n
Your CTA is another key factor that you have to focus on, which can makes or breaks your conversion rate. Popular (and infamous) CTA\u2019s like \u2018submit\u2019 have been found to reduce conversion rates by 3%, as opposed to using powerful words like \u2018Click here\u2019 or \u2018Download now\u2019 which have been found to be able to increase your conversion rates by 38%.<\/p>\n\n\n\n
There is no definite, \u2018sure fire\u2019 button that will work for everyone: it differs from case to case. Testing what works for you is another part of the process (which we will cover later as well), but overall, you have to ensure that the copy, CTA, and the messaging of your form is aligned and clear throughout.<\/p>\n\n\n
\n![\"lead](\"https:\/\/reverseads.com\/blog\/wp-content\/uploads\/2022\/03\/lead-form-optimization-tips.png\")
<\/figure><\/div>\n\n\nMinimalistic Design<\/h3>\n\n\n\n
Simplicity.<\/p>\n\n\n\n
Too many elements will lead to lower conversion rates. You\u2019d want your form to encourage people to sign up in an instant, not stuck on a page for over 5 minutes filling out a form with too many fields \u2013 this creates friction for the users.<\/p>\n\n\n\n
‘Friction’ relates to the resistance that the user feels while going over the form. Asking for less information will lessen the friction as users will have less time to ‘second guess’ themselves and the offer in question, which leads to higher conversion rates overall. Short forms are ideal, where an optimum conversion rate for a three-field form is 25%, but only 15% for like a six-field form.<\/p>\n\n\n\n
A Hubspot research on contact forms for over 40,000 of their customers found that conversion rates increased by almost 50% when they reduced the number of form fields from 4 to 3. This sweet spot, again, differs for everyone, but the general idea is to keep it at a low number: from 3 \u2013 5 fields.<\/p>\n\n\n\n
Remember that the main goal of any form is to secure a lead, so just focus on that. You can nurture them further down the pipeline, but for now, just get those conversions!<\/p>\n\n\n\n
I\u2019m Done with my Lead Form, Now What?<\/h2>\n\n\n\n
Once you\u2019ve got your lead generation forms optimized and ready for the world doesn\u2019t end there \u2013 in fact, it\u2019s only just begun!<\/p>\n\n\n\n
Many businesses don\u2019t understand why, despite all their efforts, that their forms aren\u2019t generating enough leads. It\u2019s nearly impossible to pinpoint the exact cause just by looking at stats \u2013 we have to monitor carefully to weed out the problem.<\/p>\n\n\n\n
Split testing, or A\/B testing, is an effective way to determine your form\u2019s performance. Perhaps it could be the placement of your form: maybe it\u2019ll work better if it\u2019s placed below the fold, or perhaps to the top right corner of your website? These questions, or rather, suggestions, are the primary focus of why we do split testing.<\/p>\n\n\n\n
In most of the examples that we\u2019ve laid throughout the article, they\u2019ve only ever simply taken away a field from their form, or by changing their CTA. It\u2019s the simplest of tweaks that can make the biggest difference.<\/p>\n\n\n\n
It\u2019s a process, not a quick fix.<\/p>\n\n\n\n
It will take a while before you\u2019ll find out the cause of your under-performing lead generation forms, but with due diligence, you\u2019ll get there eventually.<\/p>\n","protected":false},"excerpt":{"rendered":"
A great conversion is about garnering genuine interest in your business offerings and following up thereafter to nurture those leads for the long game. But this process won\u2019t start if you can\u2019t convince them to leave you their contact details! Your campaign may look fantastic and, your website aesthetically pleasing, but if your form isn\u2019t […]<\/p>\n","protected":false},"author":1,"featured_media":14673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[76],"tags":[],"_links":{"self":[{"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/posts\/14642"}],"collection":[{"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/comments?post=14642"}],"version-history":[{"count":2,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/posts\/14642\/revisions"}],"predecessor-version":[{"id":14973,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/posts\/14642\/revisions\/14973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/media\/14673"}],"wp:attachment":[{"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/media?parent=14642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/categories?post=14642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reverseads.com\/blog\/wp-json\/wp\/v2\/tags?post=14642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Your Form\u2019s Orientation<\/strong><\/li>