As businesses expand their online services and become fully digitalized,
building a meaningful relationship with your audience is vital to make a
difference and generate more revenues.
The trust between a consumer and a brand is just as important as other business relationships. According to research, customer retention is way more cost-effective than constant acquisition: it is 5 times more expensive to earn a new customer than it is to keep an existing one, who already knows and trusts your brand. Increased customer retention gives your business the opportunity to focus on highly valuable consumers who have chosen your brand and will keep doing so. Here are a few strategic elements you can use to build or strengthen your bond with customers.
Strong customer relationships and positive user experience are at the basis of successful online businesses. Find out which elements to focus on and stay up to date with the latest Google’s search algorithm revisions for 2021.