Customer success story

Marketo expands global influence and generates monthly leads at a 300% reduced cost per lead compared to Google

CHALLENGE

Marketo needed to increase their qualified leads in ANZ (Australia-New Zealand), EMEA, Asia Pacific and NORAM (North America). at a more cost-effective rate than Google could provide. The goal was to ensure that their global sales force consistently has a pipeline of exact decision maker titles, as they weren’t able to scale their previous advertising and maintain high conversion rates.

SOLUTION

ReverseAds started by data-mining every qualified decision-maker and influencer within Marketo’s entire specified geographic segment. This data was then on-boarded so that Marketo could follow them everywhere across the web, social media, and on mobile devices. These decision makers were served a series of escalating marketing content that uniquely designated for each step of their buyer’s journey.
“ReverseAds delivered over 1,000 fully qualified MQL’s per month…delivered at $54 under our CPA goal (for a) total of 300% reduced cost per lead over Google.”

RESULTS

“ReverseAds delivered over 1,000 fully qualified MQL’s per month with exact decision maker titles, and company size ranges. Delivered at $54 under our CPA goal, total of 300% reduced cost per lead over Google.” says Marketo’s VP of Marketing. ReverseAds continues to deliver over 1,000 MQL’s every month and generated a 78% reduction in CPA over 60 days.

HIGHLIGHTS

Over 1,000 qualified leads per month

300% reduced cost per lead compared to Google

Ability to scale across more regions without increasing CPA

78% reduction in CPA over first 60 days