What sets ReverseAds apart from other online advertising services is our ability to deliver keyword Intent advertising at 50% the cost of AdWords through a new media methodology we like to call Acquisition Retargeting.
Acquisition ReTargeting uses the effectiveness of traditional retargeting by following identified intent customers for 30 days and combining it with the recency and specificity of search advertising in a manner that outperforms AdWords by 200%.
Acquisition ReTargeting is our core strategy and is the foundation for all of our campaigns. All of our other products are used to supplement the effectiveness of our Acquisition ReTargeting strategy.
Competitive Redirect - We focus on competitor keywords and terms and follow only these users to redirect them from your competitors' properties to your own, driving sales and increasing market share.
Search ReTargeting - We focus on purchase intent originating from users' historical search data. This gives us the ability to find the right customers that are looking for your services.
Social ReTargeting - We derive purchase intent originating from users' social media presence and retarget them on social platforms.
CRM ReTargeting - We take your email databases and use these lists of old customers, or people that have already interacted with your brand to retarget them back to your web properties.
Acquisition ReTargeting focuses solely on new customers who have never visited your site and have demonstrated intent for your offer via search, social, ad exchanges, or even offline lists, etc. Our method creates an audience 200% the size of any search audience due to the higher variety of intent identification.
Our data process began over 15 years ago at Oracle. Our founder created a data mining process to identify every company in the world with the highest probability of being at an evolution point (based on growth or an event at the company) where they would engage in discussions around Oracle software. The data continued to evolve at Valassis (a $3 billion direct marketing company) where both of our founders were executives focused on creating an entire digital footprint for all of the U.S. & Canada. This digital footprint was meant to mirror Valassis' home delivery to every house in N. America. With the data mining logic of Oracle and over 250 consumer data partnerships from Valassis, the process of Acquisition Retargeting and ReverseAds was born.
ReverseAds identifies specific keyword intent through:
Absolutely! ReverseAds guarantees 200% performance of any AdWords buy. We guarantee 200% traffic, clicks or 50% the CPC. Conversions are driven by the quality of landing pages and offers.
Programmatic buys are behavioural guesses or mirrored groups who are assumed, based on demographics or past behaviour, will be interested in a product. ReverseAds is a CRM or database based solution that takes actual people (via PII = IP, Machine ID, cookies) and retargets them until they engage with a 100% performance based pricing model.
Search Ads are text based ads placed next to 5 competitors with only one chance to obtain the customer with irrational bid based pricing. ReverseAds delivers millions of banner ad impressions to follow the same people who we have identified to have keyword purchase intent for 30 days until they engage. All at 50% the cost of moving them to your property.
Traditional ReTargeting is focused solely on loyalty and follows users who land on your web properties with banner ads. ReverseAds, Acquisition ReTargeting, focuses solely on new users who have never visited your site by onboarding PII data of all keyword intent users and following them with banner ads until they engage and move to your web properties.