ReverseAd industries of expertise
AUTOMOTIVE
Buying a car is the second biggest purchase in a person’s life. The buyer’s roadmap includes an online research process that lasts, on average, four months, with an uptick in activity in the last month. This suggests the traditional purchase funnel is upside-down and is a considered purchase path that includes 500 to 900 online touchpoints. ReverseAds builds a relationship between the keywords and the stages of each buying cycle in order to provide points of action — the right message, at the right time, at the right place — throughout the entire buyer’s journey.
REAL ESTATE
Buying a home is the most complex and important purchase of a person’s life. The average home buying journey takes roughly 18-20 months from “dreaming to buying.” This means that a typical lead lifecycle contains thousands of touchpoints in between consideration, research, active search (four months prior to purchase), transaction, and even post-sale retention. The ReverseAds algorithm generates a library of keywords for each step in the ~20 month span allowing us to attribute particular needs and behaviors with each buyer at every stage.
ENTERPRISE SOFTWARE
Research shows that 77% of customers describe these types of purchases as very complex or difficult. Cross-department decision making, business process changes, and an endless list of products to evaluate makes deciding on the “right” software a very long buying cycle. ReverseAds can identify the exact decision makers/influencers and allow companies to maintain presence throughout the entire buyer’s journey using a strategic assignment of keywords that touch every phase all the way up until the decision to purchase.
SaaS
Why is SaaS customer acquisition so difficult and expensive? The general consensus is that it’s because of a drawn-out sales cycle averaging three months. For most media solutions, that’s too long of a time to be chasing someone down and asking them to buy. Factors such as high cost, privacy concerns, too many options, and free-trial periods add to this problem. ReverseAds allows SaaS companies to stay in front of their prospects during the entire three month cycle with strategic sets of keywords and corresponding creative assets assigned to each part of the buyer’s journey.
FRANCHISE & BUYING GROUPS
In part, the upside benefit behind the creation of business groups such as franchises, co-ops, and buying groups, is the immense power in the collective versus an individual. ReverseAds leverages this power by providing a shared pool of keywords and ads localized to cater to each group’s geo-location. We then maximize the power of the group’s collective knowledge — the more keywords we execute, the more clever our algorithm can get — and the volume of data from the entire group — the more data, the more accurate our algorithm becomes.
LEGAL & PROFESSIONAL SERVICES
Although the considered purchase path to legal and professional services isn’t as long as the other verticals, the volume of competitors and hugely overpriced CPC makes these industries extremely viable for ReverseAds. Only 16% of consumers think professional services have high visibility online, meaning it’s becoming more important than ever for firms to maintain their presence online while finding a way to do that without the price tag of bidding-based CPC. ReverseAds provides a perfect solution to both of these challenges.