What is ReverseAds?
ReverseAds is an evolution of keyword advertising built to roadmap the entire buyer’s journey post-search. We allow brands to be everywhere the buyer is until they purchase at a fraction of the cost of search advertising.
Rather than investing endlessly in an “impulse medium” that sits at the beginning of the consideration process, as buyers do with Google Ads, we empower media teams to diversify their budgets and truly deliver across the entire roadmap “below the surface” level of search.
What is a considered purchase?
The ready availability of quality information through digital channels has created a considered purchase buyer who will research and seek information in a non-linear path, ping-ponging between a variety of resources for days, weeks, or months before they’re ready to purchase. Since it’s impossible to predict at which of the resource destinations the buyer will decide they’re ready to buy, having presence throughout the entire path is the only way to truly increase chances for conversion.
Key Benefits
INDIVIDUALIZED ROADMAPPING
ReverseAds keyword assignment algorithm identifies every individual searching for a product or service, plots their path to purchase, and tracks them throughout the entire buyer journey.
SAVE UP TO 50% VS. GOOGLE ADS
ReverseAds ditches the highly competitive (and extremely overpriced) bidding process in favor of a fixed CPC solution that can save you up to 50% of your current costs for Google Ads.
300% DECREASE IN CPA
Considered purchase brands using ReverseAds outperform search advertising 3 to 1 in total cost per acquisition. (Yes, that’s an average 300% CPA decrease for considered purchase brands!)
PROTECT EVERYONE’S PRIVACY
We adhere to a cookieless tracking system which protects all users’ privacy. Only information relevant to the buyer’s journey is used, no tracking of website histories or match backs to individuals.
INCREASE YOUR CONVERSION CHANCES
By finding each customer and plotting their non-linear path to purchase, we allow you to advertise to them everywhere they go online at any stage. This gives your business exponential chances to convert.
FINALLY, AN ALTERNATIVE TO SEARCH
ReverseAd’s keyword advertising solution is the only real alternative to the complacency of overspending with traditional search and its “impulse buy-only” limitations.
Get in touch
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Customer Success
Vice President of Marketing
“ReverseAds delivered over 1,000 fully qualified MQL’s per month with exact decision maker titles and company sizes required at $54 under our CPA goal and a 300% reduced cost per lead than Google.”
Director, BMW Group, Canada
"ReverseAds increased test drives by 37% for all participating BMW Canadian Dealerships versus non participating dealerships using AdWords."
Vice President of Marketing
"We saved 75% on our top 100 performing keywords while decreasing our total cost per email acquisition by over $26."
