Your Google search buys are barely scratching the surface

In considered purchase industries, companies are massively overspending on search despite the fact that it represents only a small portion of the buyer’s journey.

ReverseAds was created as an evolution to search that delivers access to buyers where Google Ads simply cannot.

Your Google search buys are barely scratching the surface

In considered purchase industries, companies are massively overspending on search despite the fact that it represents only a small portion of the buyer’s journey.

ReverseAds was created as an evolution to search that delivers access to buyers where Google Ads simply cannot.

What is ReverseAds?

ReverseAds is an evolution of keyword advertising built to roadmap the entire buyer’s journey post-search. We allow brands to be everywhere the buyer is until they purchase at a fraction of the cost of search advertising.

Rather than investing endlessly in an “impulse medium” that sits at the beginning of the consideration process, as buyers do with Google Ads, we empower media teams to diversify their budgets and truly deliver across the entire roadmap “below the surface” level of search.

What is a considered purchase?

The ready availability of quality information through digital channels has created a considered purchase buyer who will research and seek information in a non-linear path, ping-ponging between a variety of resources for days, weeks, or months before they’re ready to purchase. Since it’s impossible to predict at which of the resource destinations the buyer will decide they’re ready to buy, having presence throughout the entire path is the only way to truly increase chances for conversion.

Key Benefits

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