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Explore the list of global brands that have worked with ReverseAds to improve their ad campaigns at a fraction of the cost of traditional search ads.

BMW boosts test drives by 37% and increases qualified leads to their BMW Canada Dealerships

37% overall increase in test drives
New qualified leads generated at every participating dealership

challenge

BMW Canada was recently experiencing a dip in new test drives, which naturally was leading to fewer car sales. This was occurring despite 70% of their budget being spent in Tier 1 branded ads as well as efforts to protect the BMW name within online searches. They were receiving very few results on the extremely expensive long-tail keywords they were bidding on. As it is for most considered purchase path companies, the bidding model was proving to be both cost prohibitive and lackluster in terms of results.

solution

ReverseAds immediately reallocated the budget that BMW Canada was traditionally using for Google Ads to a competitive redirect program. A competitive strategy was also put into play, focused on keywords that performed well for Mercedes and Audi in order to engage the same visitors with comparable BMW models.

result

“ReverseAds increased test drives by 37% for all participating BMW Canadian Dealerships versus non participating dealerships using (Google) AdWords.”

As a result of the ReverseAds solution, BMW was able to generate over 50 qualified web leads and 22 new test drives per dealership. This result vastly outperformed all Adwords based BMW Canada Dealerships and led to a 20% increase in test drives over 60 days and a 37% increase overall.

Car insurance company significantly increases insurance quote requests and drives down cost per quote inquiry
A leading car insurance company turned to ReverseAds in order to optimize the ROI of their digital advertising budget. They were able to save 65% on cost per quote inquiry while increasing total insurance quote requests in California by 37%.

65% reduction in cost per quote inquiry
75% reduction in overall search advertising budget

challenge

Competitive bidding drives up the price of keywords, especially in the insurance industry. This is why our client was not generating an ROI on their highest volume keywords. The goal was to boost this ROI and drive the largest volume of high intent buyers.

solution

This insurance company allocated 50% of its Los Angeles search advertising budget for ReverseAds. Over the course of 90 days we focused on their top 100 keywords in order to drive the highest volume of quality search traffic by applying the ReverseAds assignment algorithm. This allowed us to follow the exact same people everywhere they go when searching across the web, social, and mobile.

result

ReverseAds successfully reduced this auto insurance company's search advertising budget by 75% while also significantly decreasing their total cost per insurance quote for all agents in California

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PROVEN RESULTS / CUSTOMER SUCCESS

Explore the list of global brands that have worked with ReverseAds to improve their ad campaigns at a fraction of the cost of traditional search ads.

“ReverseAds increased test drives by 37% for all participating BMW Canadian Dealerships versus non participating dealerships using (Google) AdWords.”

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